Social Media Marketing

Twitter

• Basics of Twitter
• Account Creation
  • Best Image Sizes for Profile, Banners
• Following People and Building a Base of Followers
• Adding Twitter Content
• Twitter Trends

Pinterest

• Basics of Pinterest
• Account Creation
• Creating Board
• Creating Pins
• Competitors Analysis
• Building your Brand Exposure
• Pinterest Adverts
• Posting of Comments

LinkedIn

• Basics of LinkedIn
• Creating LinkedIn Profile
• Connections
• Endorsement
• Establishing an Effective LinkedIn Network
• Page Creations
• Paid Campaign

Instagram

• Account Set-up
• What to post and how regularly
• Instagram Images that Attract the Right Users
• Instagram Etiquette
• Finding your Target Market
• Building your Followers
• Dealing with Negative Comments
• Maximizing Engagement
• Trends, Keywords, Hashtags
• Instagram Jargon (AKA, BRB, MYOB, BTW etc.)

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• PPC Metrics
• Google AdWords Advertising
• Keyword, Research and Creating Campaign
• Keywords Types
  • [Exact Match]
  • “Phrase Match”
  • Broad Match
  • +Modified Broad
  • -Negative
• AdWords Account Creation, Set-up and Campaign Management
• Google Analytics
• Keywords
• Ad Group
• Ad Network
  • Search Network
  • Display Network
• Campaign
  • Manual CPC
  • Maximize Impressions
  • Maximize Clicks
  • Maximize Conversion
  • Time Zone
  • Campaign Days Management
  • Campaign Time Management
  • Ad Management
  • Creating Ads
  • Negative Keywords
  • Ad Extension
    • Site-links
    • Callouts
    • Call
    • etc.
  • Dynamic Ads
    • Text
    • Responsive
    • Call Ads
  • Campaign Enabling / Disabling
  • Overview Dashboard
  • Irrelevant Searches Removal