Amazon PPC

Driving Sales with Amazon Ads

Here’s a well-structured *Amazon PPC Course Outline* tailored for *Virtual Ibex*, aimed at training individuals and businesses to effectively use Amazon’s advertising platform for increased sales and visibility.

Course Objectives

– Master the basics and advanced strategies of Amazon PPC (Pay-Per-Click).
– Learn how to create, manage, and optimize Amazon PPC campaigns.
– Understand audience targeting, keyword research, and bid management.
– Gain insights into analytics and reporting for scalable results.

Module 1: Introduction to Amazon PPC

1. What is Amazon PPC?
2. The Role of PPC in Amazon’s Ecosystem
3. Types of Amazon Ads
– Sponsored Products
– Sponsored Brands
– Sponsored Display Ads
4. Benefits of Amazon PPC for Sellers

Module 3: Campaign Types and Their Uses

1. Sponsored Products Campaigns
– Auto vs. Manual Campaigns
2. Sponsored Brands Campaigns
– Video Ads and Custom Creative Options
3. Sponsored Display Campaigns
– Retargeting and Audience Targeting

Module 5: Budgeting and Bidding Strategies

1. Setting Campaign Budgets
2. Bid Types and Their Implications
– Dynamic Bids (Up & Down, Down Only)
– Fixed Bids
3. Strategies for Cost-Effective Bidding
4. Allocating Budgets Across Campaigns

Module 7: Campaign Optimization

1. Analyzing Key Metrics
– ACOS (Advertising Cost of Sale)
– ROAS (Return on Ad Spend)
– CTR, CPC, Conversion Rate
2. Adjusting Bids Based on Performance
3. Pausing and Reallocating Low-Performing Keywords
4. Scaling Successful Campaigns

Module 9: Advanced PPC Strategies

1. Leveraging Auto Campaigns for Keyword Discovery
2. Retargeting Strategies with Sponsored Display Ads
3. Using Amazon Attribution to Measure External Traffic
4. Cross-Promoting Products with Sponsored Brands Ads

Bonus Content

1. Free Tools and Software for PPC Management
2. Access to a Community of Amazon PPC Experts
3. Insights into Amazon’s Latest Ad Features
4. Strategies for Managing PPC in Competitive Categories

Module 2: Setting Up for Success

1. Amazon Seller Central Overview
2. Navigating the Amazon Ads Console
3. Setting Up a Professional Seller Account
4. Requirements for Running PPC Ads

Module 4: Keyword Research and Targeting

1. Understanding Match Types
– Broad, Phrase, and Exact Match
2. Tools for Keyword Research
– Amazon Search Terms Report
– Helium 10, Jungle Scout, etc.
3. Negative Keywords and Their Importance
4. Competitor Analysis for Keyword Ideas

Module 6: Creating High-Converting Ads

1. Writing Effective Ad Copy
2. Crafting Compelling Product Listings
– Optimizing Titles, Bullet Points, and Descriptions
3. Designing Eye-Catching Creative for Sponsored Brands Ads
4. Tips for A+ Content and Enhanced Brand Content

Module 8: Analytics and Reporting

1. Navigating the Amazon Advertising Dashboard
2. Understanding Reports:
– Search Term Reports
– Campaign Performance Reports
– Inventory and Sales Reports
3. Using Data to Improve Campaign Performance
4. Customizing Reports for Stakeholders

Module 10: Scaling and Long-Term Strategy

1. Expanding Product Visibility with Advanced Targeting
2. Seasonal Campaigns and Promotions
3. Integrating PPC with Organic Ranking Efforts
4. Building a Sustainable PPC Strategy

Course Features:

– *Live Campaign Walkthroughs:* Real-time campaign creation and optimization.
– *Practical Assignments:* Hands-on experience with Amazon Ads Console.
– *Templates and Resources:* Keyword research templates, campaign optimization checklists.
– *Case Studies:* Real-world examples of successful Amazon PPC campaigns.
– *Certification:* Amazon PPC Mastery Certificate for learners.

Would you like to include more advanced strategies (e.g., external traffic to Amazon, leveraging influencers), or industry-specific content? Let me know!

Fee - ONE to ONE SEO Session

PKR 60,000/-

2 hours daily
Monday to Friday

5 days a week
Class Timing:
Morning (10 am to 12 pm)

Morning (11 am to 1 pm)

Afternoon (12 pm to 2 pm)

Afternoon (3 pm to 5 pm)

Evening (4 pm to 6 pm)

Evening (5 pm to 7 pm)

Fee - Bootcamp SEO

PKR 90,000/-
4 hours daily Monday to Friday

Fee - ONE to ONE Session

PKR 25,000/- /-
2 hours daily Monday to Friday

Phone Number:

0326 7240000

Our Address:

Office no 388 Block B Pak arab Housing scheme Lahore

Payment Options

Pay Cash
Bank Deposit
JazzCash
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