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Digital Marketing

Digital Marketing Course Outline

SEO - Module_01

On-Page Optimization:

  1. What is marketing?
  2. SERP & Snippet
  3. What is SEO?
  4. Why SEO is Important?
  5. Why Search Engines are important?
  6. How does a Search Engine works?
  7. When client can see the Results?
  8. Major Google Updates
    1. Google Penguin
    2. Google Panda
    3. Google Hummingbird
    4. Google Pigeon
    5. Google Possum
    6. Google Mobile Gadden
    7. Google Rank Brain
    8. Google Fred
    9. Google Medics
  9. Keyword Stuffing
  10. What is Google Sandbox?
  11. Do-Follow links & No-Follow links
  12. In-bound links & Out-bond links
  13. Internal links & External links
  14. Robots.txt file
  15. SEO Audit
    1. Checking of Backlinks
    2. Existing SEO History
    3. Existing Indexed URLs Detail In Google
  16. Competitors Analysis
  17. Keywords Research & Selection
    1. Keyword Planner
    2. Keyword Competition
    3. Keyword Searches
  18. Keyword Optimization
  19. Keyword Cannibalization
  20. Canonicalization Factor
  21. Redirects (301, 302, 404, 5xx)
  22. Meta Tags Generations
  23. Set Targeted URLs for SEO
    1. Meta Title
    2. Meta Description
    3. Page name (URLs)
  24. Page Heading (H1,H2,H3,H4,H5,H6)
  25. Content
  26. Image alt tags
  27. Bold text
  28. Internal links Importance
  29. XML Sitemap Creations
    1. XML Sitemap Submission in Webmaster
  30. URL Structure Optimization
    1. URL re-writing
      1. HTML websites
      2. Core PHP websites
      3. WordPress websites
      4. etc.
  31. Heading Tag Optimization
  32. Content Optimization (Suggestions)
  33. Anchor Text Optimization
  34. Images Optimization
    1. Title Attribute for Images
    2. Alt Tags Optimization
  35. Internal Link Building on Website Navigation
  36. Target Key-Phrase Prominence
  37. Accessibility of Navigation
  38. On-Page Links Analysis for Targeted Keywords
  39. Google Analytics Setup
  40. Google Webmaster Tool Setup
  41. SEO Reporting
    1. Daily Base Working Report
    2. Weekly Reporting
    3. Monthly Reporting
  42. Daily Working Structure Setting

YouTube - Module_04

  • YouTube Basics
  • Create a Channel
  • Upload a Video, Go Live, Create Post
  • Title & Descriptions
  • Thumbnail & Playlists
  • Audience & Tags
  • Language & Date
  • License & Distribution
  • Category, Comments & Ratings
  • Shorts Permissions
  • Visibility, Subtitles & End Cards
  • Publish Settings
  • Analytics
  • Midroll Ads
  • Monitization
  • Do’s & Don’ts
  • Google Adsense Account

PPC - Module_02

  • Introduction to Pay Per Clicks (Google AdWords)
  • PPC Metrics
  • Google AdWords Advertising
  • Keyword, Research and Creating Campaign
  • Keywords Types
    • [Exact Match]
    • “Phrase Match”
    • Broad Match
    • +Modified Broad
    • -Negative
  • AdWords Account Creation, Set-up and Campaign Management
  • Google Analytics
  • Keywords
  • Ad Group
  • Ad Network
    • Search Network
    • Display Network
  • Campaign
    • Manual CPC
    • Maximize Impressions
    • Maximize Clicks
    • Maximize Conversion
    • Time Zone
    • Campaign Days Management
    • Campaign Time Management
    • Ad Management
    • Creating Ads
    • Negative Keywords
    • Ad Extension
      • Site-links
      • Callouts
      • Call
      • etc.
    • Dynamic Ads
      • Text
      • Responsive
      • Call Ads
    • Campaign Enabling / Disabling
    • Overview Dashboard
    • Irrelevant Searches Removal

SMM - Module_01

Facebook

Facebook

  • Basics of Facebook
  • Account Creation
    • Best Image Sizes for Profile, Banners and Posts
  • Business Profile Page Creating
  • Group Creating
  • User Roles Assigning
  • Post Sharing Techniques
  • Paid Campaign
    • Types of Campaign
      • Page Promotion
      • Increase Post Reach
      • Get Website Traffic
      • Get more Messages
      • Get WhatsApp Messages
      • Get more Calls
      • Get more Engagements
  • Facebook Ad Manager

Twitter

  • Basics of Twitter
  • Account Creation
    • Best Image Sizes for Profile, Banners
  • Following People and Building a Base of Followers
  • Adding Twitter Content
  • Twitter Trends

LinkedIn

  • Basics of LinkedIn
  • Creating LinkedIn Profile
  • Connections
  • Endorsement
  • Establishing an Effective LinkedIn Network
  • Page Creations

Instagram

  • Account Set-up
  • What to post and how regularly
  • Instagram Images that Attract the Right Users
  • Instagram Etiquette
  • Finding your Target Market
  • Building your Followers
  • Dealing with Negative Comments
  • Maximizing Engagement
  • Trends, Keywords, Hashtags
  • Instagram Jargon (AKA, BRB, MYOB, BTW etc.)

Fee - ONE to ONE SEO Session

PKR 60,000/-

2 hours daily
Monday to Friday

5 days a week
Class Timing:
Morning (10 am to 12 pm)

Morning (11 am to 1 pm)

Afternoon (12 pm to 2 pm)

Afternoon (3 pm to 5 pm)

Evening (4 pm to 6 pm)

Evening (5 pm to 7 pm)

Fee - Bootcamp SEO

PKR 90,000/-
4 hours daily Monday to Friday

Fee - ONE to ONE Session

PKR 25,000/- /-
2 hours daily Monday to Friday

Phone Number:

0326 7240000

Our Address:

Office no 388 Block B Pak arab Housing scheme Lahore

Payment Options

Pay Cash
Bank Deposit
JazzCash
EasyPaisa

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