Facebook

Meta Ads Mastery

Here’s a detailed *Meta Ads Course Outline* tailored for *Virtual Ibex*, focusing on training individuals and businesses to effectively use Meta Ads (Facebook and Instagram) for growth.

Course Objectives

– Equip learners with the skills to create, manage, and optimize Meta Ads campaigns.
– Understand the Meta Ads ecosystem, including Facebook and Instagram Ads.
– Learn to generate high-quality leads, increase sales, and scale businesses using Meta Ads.
– Gain expertise in analyzing and optimizing ad performance for maximum ROI.

Module 1: Introduction to Meta Ads

1. What Are Meta Ads?
2. The Power of Advertising on Facebook and Instagram
3. Understanding the Meta Ads Ecosystem
– Facebook Ads Manager
– Audience Network

Module 3: Ad Campaign Structure

1. Understanding the Meta Ads Hierarchy
– Campaigns, Ad Sets, Ads
2. Choosing the Right Campaign Objective
– Awareness, Consideration, Conversion
3. Creating a Campaign from Scratch

Module 5: Ad Creation and Design

1. Ad Formats and Their Use Cases
– Image Ads, Video Ads, Carousel Ads, Collection Ads
2. Crafting Compelling Ad Copy
3. Design Principles for High-Performing Ads
4. Using Meta’s Creative Tools (e.g., Creative Hub)

Module 7: Ad Testing and Optimization

1. A/B Testing Ads (Creative, Copy, and Audience)
2. Identifying Key Performance Metrics
– CTR, CPC, Conversion Rate, ROAS
3. Scaling Winning Campaigns
4. Troubleshooting Underperforming Ads

Module 9: Advanced Meta Ads Strategies

1. Dynamic Ads for E-Commerce and Catalogs
2. Advanced Retargeting Tactics
3. Leveraging Instagram Shopping Ads
4. Conversions API and Pixel Optimization

Bonus Content

1. Access to Free Tools for Ad Design and Analytics
2. Insights into Upcoming Meta Ads Features
3. Success Stories of Profitable Campaigns
4. Exclusive Access to a Meta Ads Strategy Community

Module 2: Account and Business Manager Setup

1. Creating and Setting Up Business Manager
2. Adding Pages, Ad Accounts, and People
3. Setting Up Payment Methods and Billing
4. Business Manager Best Practices

Module 4: Audience Targeting

1. Types of Audiences
– Core Audiences
– Custom Audiences
– Lookalike Audiences
2. Using Detailed Targeting for Precision
3. Retargeting Strategies to Re-Engage Users
4. Geo-Targeting and Demographics

Module 6: Budgeting and Bidding

1. Setting and Managing Ad Budgets
– Daily vs. Lifetime Budgets
2. Understanding Bidding Strategies
– Cost Per Click (CPC)
– Cost Per Mille (CPM)
– Cost Per Result (CPR)
3. Allocating Budget for Maximum ROI

Module 8: Analytics and Reporting

1. Navigating Facebook Ads Manager Insights
2. Analyzing Campaign Performance Metrics
3. Creating and Exporting Reports for Stakeholders
4. Using Data to Improve Future Campaigns

Module 10: Industry-Specific Campaigns

1. E-Commerce Ads Strategies
2. Lead Generation for Service-Based Businesses
3. Event Promotion and Engagement Ads
4. Branding Campaigns for Awareness

Would you like to add advanced or niche strategies, like influencer integration or industry-specific examples, to this outline?

Fee - ONE to ONE Facebook Session

PKR 60,000/-

2 hours daily
Monday to Friday

5 days a week
Class Timing:
Morning (10 am to 12 pm)

Morning (11 am to 1 pm)

Afternoon (12 pm to 2 pm)

Afternoon (3 pm to 5 pm)

Evening (4 pm to 6 pm)

Evening (5 pm to 7 pm)

Fee - Bootcamp SEO

PKR 90,000/-
4 hours daily Monday to Friday

Fee - ONE to ONE Session

PKR 25,000/- /-
2 hours daily Monday to Friday

Phone Number:

0326 7240000

Our Address:

Office no 388 Block B Pak arab Housing scheme Lahore

Payment Options

Pay Cash
Bank Deposit
JazzCash
EasyPaisa